There was another new client that I started working with in January, 2007. I remember it so well, because I met him in Chicago the week before the Bears played in the Super Bowl!
After we observed how interviewing was going (thankfully, it was going well at all their Chicago locations), we had a few minutes to step out for lunch. He had mentioned to me that they were using long-time suppliers for some of their other work, but were getting irritated by some of them. Why? Because some of their suppliers had apparently become complacent. They took the work that they were getting from this company for granted.
Now I suppose that’s human nature, but it’s also a very bad business habit. I know that I’m only as valuable to my client as by how well I did my last project for them. Now, if I’ve successfully done seven projects for someone, and then there’s a few glitches on Project #8, I’d like to think that I’ve built up enough equity with that client that they’ll give me another chance. Just as I would give someone the benefit of the doubt if they always did great work for me, but made a mistake on our last project.
But it’s not just whether or not you screw-up a study. Are you providing them with the same high level of customer service? Are you keeping them abreast of the project in the field as promptly as you’ve always done? Are you keeping the dates you’ve promised?
In my “other” life before MKMR, I went away on vacation, and someone was supposed to fill in for me and deliver tabs to my client the week I was away. When I came back, not only wasn’t yet sent out to them, this person wasn’t even concerned or upset about it, saying, ”well, it’s not like the client called up asking where it is.”
Suffice to say, I was livid, and I no longer allowed her to work on my projects. What a horrible way to treat a client. Thankfully, the client was a good sport about the whole thing, and I rushed to give him his tabs, and it didn’t affect our relationship. As a matter of fact, he’s in a different capacity at a different company, but we’ve still remained friends.